Monday, 7 April 2014
HP Powers Engaging Digital Experiences with Enhanced Rich Media Management Solution | HP Autonomy
PALO ALTO, Calif., April 7, 2014 - HP Autonomy today announced HP MediaBin 8.1, the latest evolution of its market-leading digital asset management software to help organizations leverage rich media assets in digital marketing campaigns more effectively, enabling them to deliver more powerful customer experiences across all channels, and resulting in greater engagement, increased conversion rate and higher-impact marketing.
The explosion of rich media has raised customer experience expectations, making delivery of compelling, visually rich media across a variety of channels pervasive in today's competitive marketing campaigns. Organizations are increasingly challenged to not only understand the meaning contained within rich media assets but also effectively utilize and manage the critical information that lies within multimedia content.