Sunday, 30 January 2011

IQNOMY

We believe...

"We believe in Liquid Internet.

The internet will soon be present wherever we go and will become an integral part of all our lives. As a result, we believe that privacy is becoming increasingly important. 

But we also believe that the abundance of information does not reach its target automatically, and that 1-to-1 communication is required to reach individuals and persuade them to take action.

We believe that everyone should receive their own personal information, tailored to their interests and needs.

That's why we believe in Liquid Internet. The new method of online 1-to-1 communication: personal, relevant and available on demand.

The future starts now.... with IQNOMY's Liquid Internet"

About IQNOMY

IQNOMY is an S.a.a.S. (Software as a Service) solution which enables any website to adapt itself to each individual visitor in next to no time.

As a result of the emergence of new media, the distance between institutions and individuals is getting ever smaller. Individuals have gained more and more power and are increasingly using this to demand personal attention and recognition. For companies and organizations, the difficulties associated with holding on to today's critical consumer are therefore growing.

For a long time now, simply supplying information has not been enough. Customers and consumers are looking for an experience that is presented at the right moment and within the right context. We call this Real-time Interaction Marketing. Central to this discipline is the fact that you as an organization are able to get to know and understand your customers and that you actively learn to support them in discovering new and relevant information. This form of personal and direct one-to-one marketing will play an increasingly important role in commercial markets in the future.

As the intensity of competition is growing all the time and prices are coming under more and more pressure, real-time one-to-one marketing is almost impossible in its physical form. To ensure that, as a company, you are nevertheless able to address customers and consumers in a personal way, the use of socio-psychological software is therefore crucial.

IQNOMY believes that companies and organizations need to be more transparent and people-friendly. Only in this way will they be able to keep pace with the developments that customers and consumers are currently experiencing.

Thanks to the development of Liquid Internet, IQNOMY is able to help companies and organizations deal with this change. Liquid Internet is the name for a new generation of websites, the content of which no longer has a fixed position. Instead, it is tailored to each individual visitor by means of real-time multidimensional profiling.

With IQNOMY each website becomes a customer-centric business channel. As the system gets to know each individual visitor, a more effective, user-centric approach to the market can be achieved. And thanks to the simple, real-time applications, Real-time Webstage Marketers can directly influence the content of a website in order to provide individual visitors with an even better service.

Discover IQNOMY's Liquid Internet:

Flickr - projectbrainsaver

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projectbrainsaver's A Point of View photoset projectbrainsaver's A Point of View photoset