In the UK we parents and grandparents are noticing something really disturbing regarding adverts on TV. If you are the up bringer of a small human have you seen them stop what they are doing when the ads come on? It doesn't matter what program is showing, it doesn't matter what game the children are playing, the split second that the ads take over the TV the ads take over the children. The children stop and fixate on the TV ads. The split second the ads stop the children revert to their former activities. Almost every time. almost every child. These are children in their first couple of years of life.
If we are aiming at a better world isn't it a bit odd that the monetarist marketing of the present day is allowed to brain wash the future adults - meaning that it is unlikely that all the 'green' 'new money' 'equality' based hopes for a positive fair 2050 is likely to happen if so many of our children have been prepped from their earliest years to fully believe all the shit that makes this present world such an unfair one.
Cancun. Climate change. Building the world into a better place for our children and our grandchildren. Except how can we do that if our children are being brainwashed by people who want to sell the products of today? People who only earn their money for their lives by making sure that we are grabbed by the adverts they create. High speed driving, greed, reckless partying, drink as the cure for everything, war toys, sexism, consumerism gone mad... how do you alter these traits once they have been built into pre one year old children?
So many of us 'adults' have asked about the difference between the 'ordinary' programs and the adverts and we keep getting told that there is no difference. Those of us with children and grandchildren know there is a difference and we know it could be the difference between a future for this planet based on sanity or a non stop slide into more of today's sadness.
Time for some major research into why our young people are mesmerised by the ads and what it means for the future- Now.
